Reinventing the bare essentials for body and home

3 min readSep 10, 2020

Crisp, clean and minimal personal and home care products made in Austria and shipped directly to your doorstep within the EU. That’s us in a nutshell.

Dear community,

Allow us to introduce ourselves. We’ve invested and sacrificed quite a bit over the past year or so in order to finally be here. We are a tiny, self-financed giant in the field of Home and Personal care, an ocean of noise and false promises.

Via this platform we strive to shine light on our brand, products and developments we are working on. We look forward to providing you insights into how we choose our ingredients, materials and many of the other matters we deal with on a daily basis. Importantly, we want our followers to know why we do things the way we do them, why we make the decisions we make and just how we are going to reinvent the bare essentials for your body and home.

It ain’t gonna be easy. But it will be transparent, sustainable and simple. We hope you’ll all join along with us.

Perfectionism and the strong conviction that our bodies and homes deserve better products is what drives us forward.

We have finally launched, with every member of our team playing multiple roles — formulating, making, planning, designing and executing. It all started in 2019 when we concluded our analyses of the deficiencies present in home and personal care, a steady state of poor product design we were forced to witness for too long. Based on the principle ‘less is more’, we have conceptualized aer.

Kitchen, bathroom and glass cleaning powders form the start of our home care assortment.

Based in Vienna, Austria, we are striving to eliminate single-use packaging and set new standards in the formulation and product design of Home and Personal Care. From kitchen cleaner to scented hand soap, all our products come in reusable and recyclable containers.

Biodegradable and compostable paper sachets provide shelter to our powders.

Moreover, the solid-form formulations come in biodegradable paper packaging only, enabling refills to truly eliminate single-use containers. Customers can either order them once or sign-up for a recurring subscription, providing automatic supplies for the utmost convenience. While customers benefit from a yet unseen sustainable product experience, several inefficiencies inherent in home and personal care become obsolete simultaneously through our approach. Existing Home and Personal Care products often contain up to 80% of water, resulting in highly inefficient, environmentally harming and expensive supply chains. By providing sustainable formulations in solid, water-soluble form, our products completely eliminate this deficiency. With the addition of an aesthetically-pleasing design, we aim to push forward to provide a truly environment-friendly option for Home and Personal Care.

For more information on new product launches, offers and general updates on our brand make sure to follow us @theaercare.




aer is a home and body care brand that creates sustainably formulated products and packaging solutions that are better for you and better for our planet.